The success of a company's email marketing success is largely reliant on their data, it has been claimed.

Ross Kramer, chief executive officer of Listrak, said the information that increasing businesses use to target their messages can play a essential part in whether a campaign is relevant to its audience.

He made the comment while announce the launch of a new series of online seminars considering how firms can set benchmarks for their promotions.

The first event in the series will feature Stefan Tornquist of investigate firm MarketingSherpa and take place on May 6th.

Mr Kramer said: "We're pleased to give our audience the chance to learn from Stefan. These sessions shouldn't be missed."

Interest party can register for the upcoming webinar at the Listrak website.

According to current figures from EmailVision, men are more probable to read email marketing messages than women.

Females are also said to be more prone to cancel subscriptions associated to marketing lists.ADNFCR-898-ID-19141211-ADNFCR